This post is another by InRhythm’s own Sari Morninghawk. For the full post and additional links, check out the original “Cupcakes, Application Design, and UX” on her website.
My grandkids are often an inspiration for many of my best ideas. For example, when I came home from work yesterday, my oldest granddaughter had her homemade cupcakes on display in the kitchen. They were her original recipe, exceptionally beautiful, and also — delicious. Riding the train into work this morning, my mind wandering towards my next blog, I realized that these cupcakes are a perfect metaphor for excellent app design and a wonderful user experience (UX).
There are many ways to look at this. The simplest being that the beauty of the cupcake is good design, causing the consumer, in the case of the cupcake or the user, in the case of the application, to do what you want. Consumers eat the cupcake; users read, shop, sign up, or whatever action is the goal. If the cupcake is delicious, the consumer has an enjoyable experience. If the cupcake doesn’t taste good or has a disagreeable texture, the consumer has a poor experience regardless of the cupcake’s visual appeal. The objective of design is to compel the user into action resulting in a positive UX.