InRhythm

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Case Study: InRhythm Product Studio

MediaMath

The Client

MediaMath, an industry leading provider of DSP (demand-side platform) solutions for agencies and marketers. Their flagship product, TerminalOne, is an enterprise-level platform for real time media buying, bid/campaign management and performance analytics.

The Opportunity

TerminalOne is a Flex-based application. The product offered poor performance speed and limited functionality on iOS devices. Additionally, our client could not find talented Flex developers to support and scale the product.

MediaMath needed a faster solution that could work across operating systems. InRhtyhm was brought in and provided MediaMath with a team of eight including a UX lead, two UX designers, two QA experts, and three frontend developers to tackle this priority.

The InRhythm Impact

The design team worked in conjunction with MediaMath’s in-house product teams to create a new UI for the re-imagined application. The front end team was tasked with implementing the designs in HTML5, CSS3 and Javascript. InRhythm’s QA resources installed a testing program to tighten up existing processes prior to release. The UX lead provided strategic guidance to executive leadership and support to development resources throughout the project.

Teams followed agile methodologies and shipped code in two-week sprints. The team delivered a re-styled, responsive application that followed a modular structure to allow for continuous extension. They utilized such tools as: Photoshop, Illustrator, HTML5, CSS(3), JavaScript, jQuery, Backbone.js (Relational), Require.js, Date.js, QUnit, Phantom.js, Node.js, Grunt.js, Underscore.js, SASS (CSS), Mustache (JS),

The impact left by the InRhythm team was a new product that performed significantly faster than its predecessor and addressed a previously unfulfilled customer need. When MediaMath demoed the beta version to existing clients, several pledged new business on the spot. InRhythm continues to be a presence at MediaMath. There are currently six dedicated InRhythm resources across UX, Development and QA, with plans to expand the front-end team.